Storefront advertising is what a potential customer can get to see of your business. You have just a few seconds of attention to impress a passerby and so seconds matter. When properly done, storefront advertising do not merely decorate your window, they beckon people to enter. You can increase foot traffic, attract attention and gain sales with the right approach. Here’s how to do it.
Location Is Key
It is an old proverb: location, location, location! and in the case of storefront advertising it could not be more true. The location of your business in high-traffic areas is essential but it is the presentation of yourself that can make the difference in such places. Eye catching display can transform a passer by into a prospective customer. In the middle of a busy city or a more relaxed street, the way your store is displayed and designed must attract people to it.
Imagine your storefront as a stage. The window show should be the center stage and rest of the design plays as supporting roles. Colours, lighting, and even the way the products are positioned should be in harmony, to produce a visual story that attracts people. The simplicity has a lot of power. Crammed displays may seem to the eye a jumble. Allow your display space to breathe.
The Power of Color and Light
The psychology of color contributes to behavior in a huge way. The colors are bright and bold, such as red and yellow, which get attention, whereas the blues and greens are associated with the feeling of calmness and trust. There, in the planning of your storefront ads, consider what emotion you wish to elicited. Red can be used to foster excitement or urgency whereas blue is associated with reliability. These psychological clues can be translated into strategic use, thus turning mere glances into real interest.
Color is not all. The other secret weapon is lighting. With the right approach, the simplest of things can be transformed into treasures by use of lighting. Consider it- a bright display makes the environment inviting and products conspicuous. One of the most effective and simple techniques to use in highlighting what you want people to see is to position your lights so that it illuminates the important things.
Be Precise and to the Point.
Storefront advertising aims at delivering a fast message. Catchy slogan or eye catchy graphics can work miracles, but it is important to remember to make it simple and to the point. Complex explanations or a text bomb do not belong to storefront ads. When you are interested in driving foot traffic, your message must be simple to digest. A simple “50% Off Today!” or “New Arrivals!” is capable of establishing urgency without overwhelming a viewer.
Clarity is more so in the case of businesses having a broad product line. When there are too many items on your display, attempt to concentrate on a few things and emphasize on those that have clear and concise messages. In case you have a promotion, tell about it immediately. Don’t make them guess at what you are selling.
Incorporating Technology
In the modern electronic age, by incorporating technology in your storefront advertising, you may become more noticeable than your rivals. Your storefront can be more interactive with digital displays, interactive kiosks, or even with QR codes. Think about passing in front of a shop where there is a digital display with your most recent deals or a timer that is running out on a special deal. It is a kind of talk-starter. Technology has the capability to produce dynamic, real-time content which is fresh and exciting.
Another smart tool is QR code. They are a convenient method of integrating the physical and the digital world. Your menu, promotions and even an order can be viewed or ordered by customers through scanning a code on their phones. It is a smooth method of interacting and grabbing attention. The beauty of technology is that it can be used to tell a story and make your store front an experience and not a passive front.
They are seasonal and Thematic Changes.
Storefront advertisement is one of the most perfect things because it is flexible. You are able to alternate your show according to seasons, holidays or special occasions. Christmas stand could be advertised with festive items or special offers whereas a summer stand could be advertised with outdoor products or beach products. You not only keep up with changing times by changing your display to suit the season or any other happenings you are also keeping your storefront fresh.
New things are loved by people hence changing your display once in a while can also evoke interest. An up-to-date posted in the right time can attract the attention of the regulars as well as the new customers and this will keep your business fresh in their minds. Also, updating the scenery could help to make the shopping process more attractive as people are eager to discover what is new.